The evolution and demand for UX Designers.
With the rapid advancement of digital technologies and the subsequent impact on how businesses ‘interface’ with customers; the understanding, evolution and application of User Experience Design (UXD) within organisations now truly informs their future success.
We have seen the rapid rise of successful companies that are design-led. Good design processes now form a fundamental part of business strategy and decision making – placing human interaction at the heart of their business model.
Every touchpoint of a brand and connected customer experience is now designed as part of a holistic strategy.
As digital interaction becomes an increasing part of our daily interactions – businesses fully appreciate that seamless digital interaction is complex to deliver. However when done right – the whole brand experience rises to another level – from the ‘Visceral’ to ‘Behavioural’ and ultimately to the ‘Reflective.’ [Ref: Don Norman’s Norman’s Three Levels of Design.]
Good UXD in the real world
1) The customer no longer has to scan for ages to find the donate button on a charity’s page.
2) The calls to a customer care line are reduced dramatically because the consumer finds the answer easily on the website.
3) Shopping cart value soars because the website effortlessly shows the shopper items that complement their purchase.
Your competitor is only one click away!
UX is emerging out of the ‘visual design’ world and establishing itself as fundamental strategic design process within any business interface or transaction. We are finally evolving from aesthetic design to a human centred approach to the design of the company ‘experience’. As they say – your competitor is only one click away. So it is vital to deliver a frictionless experience from beginning to end.
“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.” — John Maeda, Designer and Technologist
Demand for UX Designers
With this new imperative to seamlessly satisfy ‘users’ – businesses are now eagerly recruiting talent to help research, prototype and design interactive services that bridge the gap between people and technology – this is the role of the UX Designer.
UX Design Courses
As a result of the increase in demand for UX Designers, we provide two unique courses:
Our 10 week part-time User Experience Design course – has been developed by industry experts to help anyone looking to up-skill and explore moving into the ever increasing number of roles in UX Design.
The programme’s industry informed curriculum will teach how to approach problems creatively in order to design the next generation of great apps, websites and digital products and gain a deeper understanding of the methods, tools and processes of working as a UX Designer.
This course is aimed at people looking to expand their knowledge of UX Design methodologies, tools and processes providing you with a complete applicable UX ‘toolkit’ with commercial experience of working with a real life client on a live project.
Our next cohort for this in September 2019 is fully booked, however, we will be scheduling a new cohort shortly for 2020. To find out more and register your interest here and also see what our students have to say.
We also run a shorter 2 day UX fundamentals workshop – which will give you or your team a short but intense intro to the fundamentals of best UX practice, user research and testing; interface design & brand.
This programme provides introductory knowledge for a holistic approach to UX best practice and is best suited to graphic or digital product designers or small teams who are looking to develop their current skill-sets in designing for digital services.
You can find out more and book one of the remaining places here.
Who we train
We can help anyone to accelerate their career in Tech. To date we have trained: Career changers, Researchers, Marketers, Graphic/Interface Designers, Project and Account Managers and Entrepreneurs to develop their portfolio of UX Design skills.